Rocketbank 2.0

A next-generation mobile bank focused on a transparent user experience and a strong digital identity.

Under NDA, this case is described without visual solutions. The focus is on problems, process, and product decisions.

Role

Product designer across 3 verticals

Period

August 2024 — August 2025

Stage

Pre-release, early MVP, active growth

Context

I joined the team early — while the product was still taking shape and many features existed only as sketches. It was an intense build-up: the team launched core banking scenarios and, at the same time, was forming how we work.

My scope covered key debit-card user flows: from card setup and management to cashback, referrals, and loyalty. I switched between tasks, shipped features from zero, and helped keep the visual and interaction system consistent.

My responsibility

Designing user scenarios for core banking features (card reissue and management, bonus programs)
Designing and evolving loyalty features: cashback, referral program, internal currency
Supporting a flexible design system for client interfaces
Owning design work from research to handoff, working with engineering, and documenting logic for them
Running design reviews and checking implementation quality through prototypes and user testing

I worked with PMs and analysts, took projects from idea to design and handoff, supported launches and internal MVPs, and gathered feedback from the team and early users.

How I worked

Competitive analysis and decomposition of user scenarios
End-to-end user flows, including rare and edge cases
Several concept iterations for discussion with product leadership
Product documentation and design specs for engineering
Collaboration with designers, analysts, PMs, engineers, and UX writers
Clarifying technical and legal constraints before finalizing decisions
Testing builds via APK and TestFlight

Outcomes

Prepared the product for scale — key user scenarios were worked through, edge cases covered, and design documentation ready for engineering and analytics
Aligned concepts and visual approaches — ran iteration rounds with the team and leadership to balance user needs and business constraints
Connected early users to the referral program — confirmed interest in the product already at an early stage
Launched a referral race with 3,000+ participants (pre-ordering started June 3) — validated the mechanic and early demand
Kept solutions consistent — evolved the internal design system so features looked and behaved as one experience